I directed two :30sec spots for Carolinas Healthcare System during three days in July. The result was 16 scenarios in eight locations in North Carolina and featured kids catching footballs, babies, a pro football player and nanas doing water aerobics. About the only thing we didn’t have were dancing camels in the background! Add to that weather dependent locations in July heat, and thunderstorms that unleashed a deluge everyday at 5pm. For a lesser production, this would have been a trial by fire, but for this NC-based crew, it was just another Wednesday.
Special thanks to DP Max Gutierrez for his beautiful eye for detail.
TAKE THE BALL