Friendly Skies

United Airlines & the March of Dimes

Long-time United employee Elise Jackson, her son Elijah and husband Todd are representing the March of Dimes as the 2015 National Ambassador Family.

Long-time United employee Elise Jackson, her son Elijah and husband Todd are representing the March of Dimes as the 2015 National Ambassador Family.

I’m thrilled to announce that for the month of March, United Airlines is celebrating their 10 year commitment to the March of Dimes by running a PSA that I directed on all its flights.  I’m honored to be able to tell the story of the valuable partnership between these two organizations with a socially responsible goal.  What’s not to love?

Meeting the current March of Dimes ambassador family, the Jacksons, and learning their story was an inspiration.  You could tell that the folks from United were so proud to contribute to this cause, which made for an especially compassionate shoot.

I had another great crew thanks to MAKE.  Rockstar-DPs Bob Richman and Bill Winters both contributed to the look and feel of the piece, which was shot at United headquarters in the Willis Tower (nee Sears Tower) in Chicago.  The local crew was undeterred by snowy, wintery weather, and we got the whole thing done in a day.

Check back soon for an update with the inflight video.

United's Executive Vice President and Chief Financial Officer John Rainey is serving as the 2015 March for Babies National Chairman.

United’s Executive Vice President and Chief Financial Officer John Rainey is serving as the 2015 March for Babies National Chairman.

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1 comment
  1. Annetta Marion said:

    You go! Can’t wait to see this on a flight!!!!

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