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Kevin Plank, CEO & founder of Under Armour. 2016.

 

(February , 2017 UPDATE: This spot continues to run on the NBA channel in 2017.  This is the little spot that could!)

I’m thrilled to announce that one of my spots for SAP ran during the last game of the NBA finals last night.

Earlier this year I went down to Under Armour headquarters in Baltimore and talked to CEO Kevin Plank about the collaboration between UA and SAP.

It was a pleasure working with the group from MAKE and The Station, Bill Winters, Holland Kemp and the folks at SAP and BBDO.  Enjoy!